About Shannon Blay

Over the last several years, Shannon has guided hundreds of buyers and sellers through the Lake Geneva market, earning a reputation as a trusted advocate who combines deep local insight with creative marketing and unwavering integrity. Born and raised in Delavan, she proudly calls herself a true lakes-area native. After studying Business Marketing, Shannon sharpened her sales skills in Madison before returning home—where a sports injury serendipitously introduced her to real estate and to her husband, Rich. The area’s natural beauty and close-knit community convinced them to put down roots and raise their two active sons here.

 Living and working around Lake Geneva and Delavan lakes for more than 40 years has given Shannon intimate knowledge of every neighborhood, school district, and hidden pocket of value. She knows firsthand how this region has evolved from a quiet lakeside town into a thriving resort community—and how those shifts create both opportunity and complexity for buyers and sellers. That’s why she embraces an entrepreneurial mindset: combining Compass’s cutting-edge marketing platform with the Keefe + Blay team’s proven systems to deliver seamless, high-touch service at every stage.

 Now co-leading the Keefe + Blay Real Estate Group alongside Tom Keefe, Shannon works to fulfill their shared mission: to continue to deliver a trusted real-estate service that enriches lives and strengthens the communities they serve. Whether launching a new development, negotiating a luxury lakeside sale, or matching an investor with the perfect vacation-rental property, she brings positive energy, professionalism, and a relentless commitment to her clients’ goals.

When she’s not turning complex transactions into rewarding experiences, Shannon recharges by cycling scenic country roads, hiking local trails, playing pickleball—and snuggling with her two corgis. With Shannon on your side, you benefit from the insight of a lifelong local, the creativity of a marketing professional, and the collaborative strength of a team dedicated to your success.